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The Value of Quality: A Lesson from Ceiling Fans

GUJARAT, AHMEDABAD | 17 JULY 2025: The adage “Sasta Roye Baar Baar, Mehenga Roye Ek Baar” underscores the importance of investing in quality over cheap alternatives. This is particularly relevant in the context of ceiling fans, which see increased usage during the sweltering Indian summers. Historically and as per a recent consumer research, fans from the 1960s, made with good quality materials, have proven to last significantly longer than modern counterparts.

Studies reveal that copper-wound fans can last twice as long as those made with aluminium, primarily due to copper’s durability, corrosion resistance, and recyclability. While aluminium fans often succumb to mechanical wear and tear, copper fans can be repaired easily, reducing waste and long-term costs.

Copper’s durability leads to fewer breakdowns, lowering the overall cost of ownership and minimizing environmental impact by reducing waste. Frequent disposal of inferior products not only burdens the environment but also contradicts sustainability goals. As consumers, choosing durable products not only saves money but also contributes to a healthier planet, making it essential to prioritize long-term value over short-term savings.

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