- This festive season, customers are buying premium and health-focused festive treats on Amazon Grocery with fruits such as berries and avocados up by 3X and 2X respectively, while nuts surged 21X
- New deals and offers for ‘Diwali Special’ are now live across categoriesat the ongoing Amazon Great Indian Festival 2025, customers can enjoy up to 70% off on Amazon Fresh and bestsellers on Everyday Essentials
BANGALORE | 10th OCTOBER 2025: The Amazon Great Indian Festival 2025, which started on September 22, is ushering in a season of joy and abundance for customers across India. Amazon Grocery is seeing strong growth across essentials, festive gifting, and gourmet indulgences, reflecting how customers are blending health-conscious choices with traditional favorites. Premium fruits such as berries and avocados grew 3X and 2X respectively, while nuts have surged 21X, underscoring the rise of premium and wellness-led gifting.
The recent GST reductions played a pivotal role in shaping customer demand across categories – Beverages, oils, and cereals grew over 100% vs BAU. The demand for high-protein foods and spreads from D2C brands surged over 150%. Holistic wellness was a standout priority, whey protein sales rose 180% vs BAU, vitamins & supplements increased 250% vs BAU, and tier 2+ customers contributed to a 1.5X spike in demand.
As customers gear up for Dhanteras and Diwali, Amazon Fresh and Everyday Essentials bringtogether dedicated festive storefronts – Indian Sweets store, Dhanteras store, Dry Fruit store, Gifting Storefrontand GST #BachatUtsav, offering a curated selection of traditional delicacies, premium dry fruits, gifting hampers, and festive essentials to help customers celebrate with convenience, freshness, and great value. Customers can enjoy upto 70% off and a 10% instant discount on Credit Card and EMI transactions from Axis Bank, RBL, IDFC and Bank of Baroda Credit Cards, along with IDFC Debit Cards.
From farm-fresh grocery sourced directly from local farmers with a 4-step quality check to everyday essentials, Indian sweets, gourmet groceries, dry fruits, chocolates, and last-minute gifts — Amazon Grocery offers the widest selection at great value, all with convenient 2-hour slotted delivery.
Here are our top recommendations for festive season
Traditional Flavors with a Premium Twist: Festive celebrations continue to be anchored in cherished traditions, with premium gifting and indulgence driving purchase decisions.
- Gits Open & Eat Mini Rasgulla (2kg, Pack of 2) is now available at 20% off at INR 440 — authentic Bengali-style rasgullas made with fresh chhena, served in light sugar syrup, with no added preservatives or artificial flavours.
- Gits KajuKatli (250g, 24 pieces)is now available at 20% off for INR 272 — a traditional festive sweet made with the finest cashews, mildly sweet with a natural richness and a hint of cardamom.
Health-Focused Festive treats: With a growing focus on nutrition and wellness, festive shoppers are prioritizing high-protein foods, immunity-boosting products, and keto-friendly snacks.
- Open Secret Premium California Almonds – nutrient-dense snacking and gifting, now 49% off at INR 1049.
Happilo Premium Panchmewa Dry Fruit Mix (405g Jar) – a nutrient-rich blend of dry dates, golden & black raisins, split cashews, and California almonds, perfect for healthy snacking or festive gifting, now 39% off at ₹329. - MYFITNESS Zero Peanut Butter Classic (Extra Crunchy), a great protein-rich breakfast or snack option, now available at 35% off at INR 227
- Yogabar High Protein Muesli 850g (Choco Almond & Cranberry) with 23% protein is available at 58% off at INR 249, making it an ideal choice for a wholesome breakfast or a high-protein snacks
- Nourish You Raw Pumpkin Seeds (500g) are now available at 60% off at INR 397 — a protein- and fiber-rich superfood packed with omega-3, antioxidants, and essential minerals, making them a heart-healthy, keto-friendly snack for everyday nutrition.
- Bigmuscles Premium Whey (1kg)is available at a steep 48% discount at INR 1,399- making it easier to stick to your fitness goals without breaking the bank.
Convenience Meets Wellness: Functional, wellness-oriented products for the entire family are becoming key festive choices, combining quality with everyday convenience.
- Enjoy 47% off on Figaro Extra Virgin Olive Oil (1L), which is now available at INR 1064 – a heart-healthy staple for everyday cooking.
- Great festive deals on pantry essentials like Daawat basmati rice and Continental instant coffee
- Newly added: Anveshan Wood Cold Pressed Groundnut Oil (3L) — a chemical-free, traditionally extracted oil that supports cleaner cooking without compromising on taste.
Festivities for our Paw-friends: Treat your furry companions this season withpremium pet nutrition at affordable prices.
- Enjoy Sheba Dry Cat Food (Salmon, 1.5 kg) at INR 926 – complete, balanced nutrition with 41 essential nutrients.
- Enjoy Meat Up Puppy Chicken Flavour Dry Dog Food (1.2 kg, Buy 1 Get 1 Free) at INR 329 – with 18% savings on nutritious, protein-rich meals for growing pups.
- Royal Canin Skin & Hair Care for Adult Cats (400g) — dry food with amino acids, vitamins, and Omega 3 & 6 to support healthy skin, a shiny coat, and strong muscles, bones, and teeth. Available at INR 452 (10% off).
