– Featuring Jimmy Shergill as Sharma ji –
New Delhi, 17 May 2024 – JK Maxx Paints proudly unveils its latest brand campaign, #SingleBrandSharmaJi, aimed at solidifying its position as a premium home beautification solutions provider.
Rooted in a legacy of trust and excellence spanning two decades, JK Maxx Paints builds upon the success of JK WallMaxX Wall Putty as the undisputed leader and custodian of beautiful walls and homes. Recognized for its strong distribution & market presence, brand leadership, commitment to quality & innovation, JK WallMaxX Wall Putty enjoys the unwavering trust of consumers nationwide. Understanding customers’ evolving needs, JK Maxx expands its portfolio to now offering a complete range of decorative paints and finishes.
The latest campaign, #SingleBrandSharmaJi,resonates with loyal JK product users. Who prioritize trust and consistency in their choices. Featuring renowned actor Jimmy Shergill as Sharma ji, a discerning consumer who values trust and excellence.As a respected lawyer known for his refined taste in brands, Sharma Ji relies on JKCement for reliable wall putty and now, with the introduction of JKMaxx Paints, extend his same trust for home beautification.
Link to the TVC: https://youtu.be/J9mIJiKIagw
Mr. Nitish Chopra, Dy. Business Head of JK Maxx Paints (JK Cement Ltd.), expressed excitement about the campaign, stating, “we are delighted to introduce our latest campaign, #SingleBrandSharmaJi, which encapsulates the essence of JK Maxx Paints and our unwavering commitment to trust, excellence and quality. With over two decades of leadership and innovation in enhancing wall aesthetics, exemplified by our flagship product JK WallMaxX Wall Putty, we are poised to elevate the standard of home beautification with JKMaxx Paints.”
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience.
JK Maxx Paints offers a diverse range of wall, wood, and metal paints, as well as textures and designer finishes, combining aesthetics with durability and protection. Grounded in core values of quality and customer satisfaction, the products offer superior performance, longevity, and visual appeal.
