New Delhi, India – 02 December 2024: As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation’s economic growth through effective retail networks and consumer-focused strategies.
Within this context, Coca-Cola India is strengthening the country’s retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth.
Boosting Retail Revenuewith increasedReach and Consumer Engagement
Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India.
Supporting Retail Growth with the Super Power Retailer Program
Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailerlivelihoods, both directly and indirectly. The retailers reportthat coolers have boosted sales by attracting more customers, allowing greater product availability and longevitywhile offering a refreshing experience to consumers.
Sundeep Bajoria, Vice President of India Operations at Coca‑Cola India said, “Our approach to cooler technology is about creating long term, scalable platform for retail growth. From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We’re committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce.”
Extending Retail Innovation with Coke Buddy
Building on this vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience. This elevated level of service has transformed this journey deepening the bond between Coca-Cola India and its consumers.
It is essential to leverage the nation’s strengths, adopt best practices, and drive innovation across the industry. With its commitment to innovation and focuson strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress.
