India 09 September 2024: Aashirvaad, has launched a heart-warmingnew TV campaign starring popular actress Rupali Ganguly. Set against the nostalgic backdrop of monsoon, the filmbrings to life simple yet profound joy of family bonding over a plate of crispy, golden pakorasmade with Aashirvaad Bikaneri Besan.
Aashirvaad Bikaneri Besan, is made from 100% chana dal sourced from Bikaner, Rajasthan. It is thenprocessed using state-of-the-art Air Classifier Mill (ACM) technology to preserve the aromaand consistent granulation in a contactless end-to-end process which ensures hygiene.Aashirvaad Besan also undergoes 45+ stringent quality tests and checks.
Aashirvaad Besan gives a smooth luscious lump free batter that mixes easily during preparation stage which leads to visually appealing and delicious dishes. The product essence is captured in a very slice of life family TVC topped off with a tagline, “Aashirvaad Bikaneri Besan – Swaad Khub Bhaaye, Ghaanth Nahi Bas Ghulta Jaaye,”, emphasising the product’s promise of a lump-free, batter that enhances the flavour and texture of your dish.
TVC Link: https://youtu.be/pLFq4mRc78s?si=tcQ6Qy8gNW1ROqik
Speaking about the new campaign, Mr. Anuj Rustagi, COO, Staples & Adjacencies, ITC Ltd., said, “Through our new TVC, we are not just showcasing the product Aashirvaad Bikaneri Besan, but also celebrating the moments that make family bonding special. Our commitment continues to be in providinggreat quality offerings that helps cherish such memorable family moments, and we believe this campaign will be well-received by our consumers.”
With over 20 years of experience and expertise in wheat and other staples, Aashirvaad is a trusted household name. Aashirvaad forayed into the Besan segment in March 2023, and since then has expanded its presence from Delhi to all major markets across India in 2024.
Aashirvaad Bikaneri Besan is available in 1kg and 500g packsacross retail stores in all states except the North Eastern states and Kerala. The product is also available on itcstore.in and on e-commerce platforms like Blinkit, Swiggy Instamart, Flipkart, Amazon and Big Basket.
