Gujarat, Ahmedabad 27th January 2025: Entrepreneurship, a term widely recognized today, was far from being a mainstream concept in the 1980s. For Viraj Bahl, Founder and Managing Director, Veeba, VRB Consumer Products, and the newest Shark on Shark Tank India 4, the journey began with a deeply rooted belief: “Mehnat ka falmeethahotahai” (the fruits of hard work are always sweet). Back then, his approach wasn’t labelled as entrepreneurship but was driven by sheer determination, relentless effort, and the goal to create something meaningful.
Bahl embodies a philosophy captured by his tagline, ‘Boring is Sexy,’ which emphasizes the value of consistent, disciplined work over fleeting trends or glamorous pursuits. He firmly believes that success is often found in mastering the seemingly ordinary tasks that support the foundation of any venture. This perspective underlines his commitment to the fundamentals of building a business, where steady, intentional effort is key.
As a vocal advocate for India’s entrepreneurial potential, Bahl highlights how platforms like Shark Tank India have been pivotal in transforming the narrative around entrepreneurship. He acknowledges their role in making entrepreneurship accessible and aspirational, inspiring individuals to embrace their ideas and bring them to life. According to him, this cultural shift is vital for achieving the vision of a ‘Viksit Bharat, a developed India.’ He underscores that India has always been a nation of entrepreneurs, from farmers and small shopkeepers to the innovative start-up founders of today.
For young aspirants, particularly those at the edge of their journeys, Bahl emphasizes the importance of patience and self-discovery. Reflecting on this, he said, “If the idea doesn’t come from within, no external advice will make it stick. Don’t force yourself to chase an idea, immerse yourself in life, explore, and the right opportunity will find you.” He encourages broadening horizons and gaining diverse life experiences instead of relying on social media or external pressure to define success.
Through his words and actions, Bahl champions a grounded approach to entrepreneurship. He reminds aspiring founders that success is rarely an overnight phenomenon and requires persistence, passion, and a sense of purpose. His journey is a powerful testament to the idea that staying true to one’s vision and excelling in the so-called ‘boring’ aspects of work can yield extraordinary results.
