Unpacking Vadodara’s year of snacking, speed, and seriously upgraded carts
VADODARA | 22nd DECEMBER 2025 — The ‘Cultural Capital of Gujarat’ – Vadodara, also famous for its rich heritage and vibrant arts scene, is now quietly becoming one of India’s most dynamic convenience-shopping cities. Instamart, India’s pioneering quick commerce platform, has unveiled the fifth edition of its annual year-end consumer trends report: How India Instamarted 2025, revealing that Vadodara is no longer just topping up groceries, it’s upgrading lifestyles.
In 2025, Vadodara recorded extraordinary growth in non-grocery categories: Electronics soared +347% YoY, driven by a wave of smartphones, smartwatches and high-value gadgets. Sports & Fitness purchases spiked +366% YoY – Vadodara turned into a city of yoga mats, dumbbells and resistance bands, proving that Vadodara is now a city that clicks for convenience, speed, and variety. Snacking remained the soul of the city’s carts. Snacks shaped Vadodara’s 2025 mood, while milk, sugar and water kept the daily rhythm going.
“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent, or just part of their routine, all delivered with the speed and reliability they expect from us.” – Hari Kumar Gopinathan – Chief Business Officer, Swiggy
What Vadodara Instamart’d the Most in 2025
- Daily essentials never disappoint: Vadodara kept its kitchens rooted in basics: milk, sugar and water kept the daily rhythm going, proving that when the city shops, it shops for sustenance first.
- A city that craves after sunset: Vadodara’s late-night hunger map was a classic – onions, potatoes and milk dominated the dark-hour rush
- Beyond basics: While daily staples ruled, Vadodara also tapped into lifestyle upgrades: ordering gym gear, electronics, gadgets, and wellness items more than ever before, with Vadodara’s shopping engine firing up with a solid +45% YoY rise – putting the city firmly among India’s fastest-growing markets.
- Fategunj leads the charge: Fategunj emerged as Vadodara’s shopping powerhouse – leading local order volumes across the city.
Vadodara’s Big Spenders & Bolder Carts
2025 was the year Vadodara shopped with intention, for both essentials and indulgences.
- The ₹4.97 lakh champion: Vadodara’s highest spender went all out on Instamart this year, building a cart that blended premium purchases with everyday favourites.
- What made their carts heavy: A healthy mix of lifestyle items, electronics, fitness gear, gold coins, iPhone 17s, celebratory treats, and pantry staples, proving that Instamart is now Vadodara’s go-to for both small joys and big buys.
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.
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