Celebrating Style, Comfort & Craftsmanship
Vadodara 10 January 2025 – Kraus Jeans, the homegrown womenswear denim brand celebrated for its impeccable fits and trend-forward styles, proudly opens its 10th store in India, located in the bustling city of Vadodara. The launch was graced by Bollywood actor Shreya Sharma, known for her effortless style that embodies laid-back elegance with a touch of casual chic. The new store conveniently located on the ground floor of Centre Square Mall, spans 600 sq. ft. and houses a premium selection of denim—including wide-leg, flared, straight fit, skinny fits, and cargos—along with trendy topwear such as graphic tees, shirts, sweatshirts, crop tops, jackets and more.
With a 20-year-old legacy in fashion retail, Kraus Jeans takes immense pride in its Made-in-India ethos. Right from the design, and production to the finishing touches, every aspect of creating a pair of denims is handled in-house, ensuring unparalleled quality, innovative designs, and fits tailored to complement the Indian body type. The brand bridges the gap in the market for affordable yet in-vogue denim, that resonates with a modern woman’s lifestyle choices and preferences, offering pieces that are versatile, long-lasting, and offer that perfect fit!
With a strong foundation in large multi-brand outlets across India, Kraus Jeans is now steadily expanding its retail footprint through exclusive brand outlets (EBOs) and its own exclusive website – www.krausjeans.com.
These EBO’s are designed to offer customers an unparalleled brand experience, combining premium quality, tailored fits, and trend-conscious styles in a dedicated space. The expansion includes key fashion-forward cities such as Mumbai, Pune, Delhi, Vadodara, Mangalore, Indore, and Bhopal, and the brand’s first international store in Dubai. This marks Kraus Jeans’ commitment to making timeless, affordable fashion accessible to a broader audience while elevating the customer journey with thoughtfully curated store experiences.
Sharing his excitement about the launch,Mr.Ravi Punjabi, Co-Founder, KRAUS JEANS, said, “We are thrilled to open our first store in Vadodara and celebrate the launch of our 10th store in the country. It is a testament to the love and trust our customers have shown us. Vadodara’s vibrant, fashion-savvy audience makes it the perfect city for Kraus. With our Made-in-India promise, we are dedicated to delivering flawless fits, high-quality fabrics, and designs that empower women to express their individuality. We look forward to welcoming our discerning clientele in Vadodara and partnering with them on their journey of style”
