Gujarat 2024: Reliance Retail’s youth-centric fashion brand, Yousta, celebrated the grand opening of its second store in Vadodara with a touch of royalty. His Highness, Samarjitsinh Ranjitsinh Gaekwad, the Maharaja of Vadodara graced the event with his esteemed presence, underlining Yousta’s commitment to community and giving.
During his visit to the new Yousta store at Baroda Crossway, His Highness personally selected and purchased new Yousta apparel, which he then donated to his preferred charity. This generous act underscores the brand’s dedication to social impact and seamlessly integrates Yousta’s core values into its operations.
Yousta encourages customers to engage in its mission by inviting them to donate old clothes as part of community support efforts, fostering a culture of sustainability alongside fashion. The opening event celebrated these themes with the Maharaja addressing the power of giving and its ability to enrich lives, drawing from his own experiences in founding and supporting various charities. His message reinforced the value of hard work and its transformative impact, resonating deeply with the gathering.
Since its launch, Yousta has captivated young shoppers with its diverse range of trendy top-to-bottom ensembles, unisex and character merchandise, and weekly fashion drops through its distinctive ‘Starring Now’ collection—all priced affordably below Rs. 999, with the majority below Rs. 499.
Reflecting its commitment to community engagement and sustainability, the Vadodara store offers a modern, tech-enabled shopping environment complete with self-checkout counters and charging stations, ensuring a contemporary experience for its patrons. This initiative aligns with Yousta’s broader mission, seen across its rapidly expanding network in states including Maharashtra, Telangana, Chhattisgarh, Kerala, Tamil Nadu, Jharkhand, West Bengal, and Uttar Pradesh.
Fashion enthusiasts can visit the Vadodara store orshop online via the AJIO and JioMart platforms. For the latest updates follow Yousta on Instagram at @youstafashion.
