Coca-Cola unitedThousands of devotees and festivalgoers to create a Masterpiece
National 15 October 2024 |This Navratri, Coca-Cola set a new record in the Asia Book of Records with the Largest Photo Mosaic on a Wall. Over the course of nine festive days, participants from all walks of life came together to contribute to this incredible community artwork, symbolizing unity, celebration, and the spirit of togetherness. With this monumental photo mosaic of their individual portraits to create the brand logo, the initiative was are freshing way to preserve consumers’ shared moments in a meaningful and memorable way.
As the grandiose of Navratri filled the air with dazzling energy, dance, and devotion, Coca-Cola’s installation featured immersive photo booths where participants snapped their selfies, which was integrated into the mosaic’s vibrant layout. With AI-powered face recognition and interactive QR codes, each individual was able to locate their picture within the displayed art work alongside Coca-Cola’s iconic logo and traditional festival elements.
“As we embarked on this historic journey to create the largest human photo mosaic during Navratri, we not just set a record; we celebrated the spirit of togetherness that defines festivities. Coca-Cola has always been about uplifting moments and cherished celebrations, thank you to everyone who joined us in this initiative where every portrait told a story and every smile added to the magic of the festival,”said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit.
Each tile of this mosaic features an individual infused with festive vibe, symbolizing Coca-Cola’s enduring trust and commitment to celebrating life’s cherished moments.
