- Smartchoice, afeature that helps customers make informed shopping decisions through expert curated, use case led recommendations in high consideration consumer electronics categories
- in also announces ‘Smartchoice Days’ starting June 11, with deals of up to 60% off, No Cost EMI and bank offers on recommended products across categories
- Feature is available on 10 product categories including laptops, tablets, audio, cameras, monitors, wearables, gaming accessories, refrigerators, washing machines and air conditioners
BENGALURU | 10th JUNE 2026 | Amazon.in today announced the expansion of its Smartchoice feature to 10 consumer electronics categories. The feature, which offers expert-curated, use-case-led recommendations across 30 distinct use-case segments, is now the most comprehensive guided-discovery experiences for electronics shopping in India. Already live across laptops (gaming and non-gaming), tablets, audio (headphones and soundbars), cameras, washing machines and refrigerators, it has now added ACs, monitors, PC accessories and wearables, with TVs and smartphones coming soon. Alongside the expansion, Amazon.in has also announced the ‘Smartchoice Days’ sale event starting June 11 featuring deals on Smartchoice recommended products.
“Smartchoice was built on a simple insight, that customers don’t need more options, they need the right option that they can trust. Consumer electronics is a category where the number of features, specifications and choices can overwhelm even an informed buyer. Smartchoice solves for this by matching products to how customers will actually use them. With Smartchoice, Rufus, Lens AI, AI-generated Review Summaries and Price History working together, Amazon.in offers expert-curated recommendations backed by AI tools that help customers make confident purchase decisions at every step, on a wide selection of consumer electronics,” Zeba Khan – Director, Consumer Electronics, Amazon India said.
How Smartchoice works
Smartchoice curates product selections based on customers unique needs. Instead of browsing hundreds of options filtered by price or specifications, customers are guided to a shortlist tailored to their specific use case. A college student looking for a laptop sees recommendations different from a remote worker or a gamer. A family buying their first AC gets selections based on room size and efficiency, not just brand or tonnage. A fitness enthusiast exploring wearables sees picks built around activity tracking rather than feature lists. Across 10 categories and 30 use-case segments, Smartchoice combines expert validation with real-world context to help customers find the right product from the first click.
How customers are shopping
Across categories, Smartchoice is shaping how customers discover and decide on electronics. Customers using the feature spend 25% less time researching before purchase. Student laptops and AI-powered PCs are seeing the highest adoption in computing, while productivity-focused tablets lead in the tablet segment. In newer categories, customers are gravitating toward premium and higher-spec products, particularly in tier 2 and tier 3 cities which account for 65% of all Smartchoice purchases.
Leading brands driving adoption
Smartchoice features curated selections from leading brands across categories. In computing, Intel leads non-gaming laptop selections while ASUS is driving AI PC adoption through its Zenbook range and HP with Omnibook. The gaming selections are powered by NVIDIA. Lenovo leads tablet selections for productivity, while LG and BenQ dominate the monitors segment across office, gaming and content-creation use cases. In appliances, LG and Samsung are leading adoption in refrigerators and ACs.
Customers can now explore Smartchoice recommendations across the following use cases:
- Laptops: Everyday, student, AI-enabled, business, casual gaming, mainstream gaming, enthusiast gaming
- Tablets: Productivity, entertainment, creativity, gaming
- Gaming Accessories: For coders, FPS, MMO and RPG players
- Wearables: Fitness tracking, health monitoring
- TWS Audio: Study, fitness, premium listening
- Soundbars: Optimized for different room sizes
- Cameras: Travel, vlogging, professional photography
- Monitors: Portable, office, ultra-wide, esports, gaming, content creation
- Air Conditioners: Room-size and efficiency-based picks
- Refrigerators: Family-size and feature-based picks
- Washing Machines: Load-size and feature-based picks
Starting June 11, Smartchoice Days brings together customer recommendations across categories with deals of up to 60% off, No Cost EMI and bank offers. Customers can shop curated selections across laptops, tablets, ACs, monitors, refrigerators, wearables and more.
Top picks across categories:
- Laptops: Power through work, study and gaming with laptops such as the ASUS Chromebook CX1405 for INR 36,990 and the Dell 15 Smart Choice 13th Gen Laptop for INR 70,490, combining powerful performance and modern features
- Tablets: Stay productive, connected and entertained with tablets such as Samsung Galaxy Tab A11+ at INR 25,390 and Lenovo Idea Tab Pro (Smartchoice) at INR 37,499 , offering a seamless blend of portability and immersive viewing for everyday use
- ACs: Designed to deliver fast cooling, energy efficiency and reliable performance, upgrade your summer essentials with air conditioners like Godrej 2 Ton 3 Star Inverter Split AC for INR 40,900 and Hitachi 1.5 Ton 5 Star, Xpandable+ Inverter Split AC for INR 44,690
- Monitors: Transform your workspace and entertainment setup with monitors such as Lenovo Legion Smartchoice Gaming Monitor at INR 16,421, Samsung 32″ (80cm) M5 Smart Monitor at INR 17,499, offering sharp visuals and an enhanced viewing experience for work, entertainment and gaming
- Washing Machines: Get the best wash with energy and water efficiency with these washing machines such as Bosch 9 kg 5 Star Front Load Fully-Automatic Washing Machine at INR 42,900 and Samsung Smart Choice 10 Kg, 5 Star, AI Wash Fully-Automatic Top Load Washing Machine at INR 25,990 designed to offer powerful cleaning performance with smart features and convenience
- Wearables: Stay connected, track fitness and keep kids safe with smart wearables such as sekyoCarepal Pro (Smartchoice) 4G Kids Smart Watch at INR 5,880,Redmi Watch 5 Lite, 1.96″ Amoled at INR 3,499, Noise Newly Launched Endeavour Rugged Design 1.46″ AMOLED Display Smart Watch at INR 3,499, designed for everyday convenience, wellness tracking and child safety
- Cameras: Canon EOS R50 V Smartchoice Mirrorless Camera Kit at INR 68,990 and Canon EOS R6 Mark II Smartchoice 24.2 MP Mirrorless Camera-Body Only at INR 65,740 are equipped with latest feature and captures stunning pictures and videos of your special moments
- TWS Audio: Experience immersive sound and active noise cancellation with premium audio devices Boat Nirvana 751 ANC Wireless Headphones with Mic at INR 2,999 and Sony WH-1000XM6 Wireless Noise Canceling Headphones at INR 39,990, delivering rich audio clarity and an enhanced listening experience
- Soundbars: Elevate your entertainment experience with immersive sound systems such as Boat Aavante 2.1 1600D Home Theatre Soundbar at INR 6,499, Boat Aavante 5.2.4 Prime 6250DA Bluetooth Soundbar at INR 17,999 , delivering powerful, cinematic audio for an enhanced home entertainment experience
- Gaming Accessories: Enhance your gaming experience with performance-focused peripherals such as Ant Esports Diamondback 55 Smartchoice Wireless Gaming Mouse at INR 1999, HP GK400Y Mechanical Gaming Keyboard at INR 1,599 and Razer Barracuda X 2022 Smartchoice Wireless Gaming Headset at INR 9,596
- PC Accessories: Upgrade productivity and gaming experience with premium peripherals such as Logitech MX Master 4, Ergonomic Wireless Mouse and Logitech G 733 Lightspeed Over Ear Wireless Headset with Suspension Headband at INR 12,995
This July, Amazon Prime Day is back in India for its tenth edition. Prime members can look forward to great deals, bigger savings, exciting new launches, blockbuster entertainment and more.
Shopping Smarter with AI
Amazon.in’s AI-powered tools complement Smartchoice at every stage of the purchase journey. Customers can ask product questions and get recommendations through Rufus, Amazon’s AI shopping assistant; use Lens AI to visually search and find products; read AI-generated Review Summaries for quick customer insights; and check Price History to time their purchase right. Combined with expert-curated Smartchoice recommendations, these tools make electronics shopping faster, easier and more confident.
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