This August, India’s most iconic diamond festival returns to light up your celebrations like never before Running from Aug 1-31 across 100+ cities, the 4th national edition of TSFI with the tagline ‘Sparkle Se Surprise Tak’, will offer consumers a unique solitaires shopping experience; on display will be a stunning range of diamonds and in addition, assured gifts, mega draws and other grand surprises all month
MUMBAI | 09th AUGUST 2025: Divine Solitaires, among India’s leading jewellery brands, is bringing back its most anticipated solitaires celebration with the fourth edition of The Solitaire Festival of India (TSFI). To be held between August 1-31, 2025, across the brand’s partner retail stores in 100+ cities pan India, TFSI is set to transform the diamonds shopping experience for buyers with endless surprises, sparkles and celebrations.
With TFSI, Divine Solitaires elevates life’s most meaningful ‘divine’ moments rewarding each solitaire purchase celebrating an emotional milestoneMarking a celebration of love, an achievement, or a cherished memory — with a delightful surprise in the form of an assured gift. These gifts can be in the form of a fun Spin the Wheel, a Pick 1 of 3 surprise, or a Divine Voucher for a customer’s next purchase.
The excitement doesn’t stop there – shoppers can also win big in Weekly Mega Draws with prizes like iPhones,washing machines, laptops, PS5s and a car eery week, , and speakers on August 11, 18, and 25, leading up to the grand finale. The Bumper Draw on September 3 will see the lucky winners take home a brand-new luxury SUV and top-tier home appliances like ACs, fridges, and TVs.
“A Divine Solitaires diamond is more than just a precious gem, it is a symbol of someone’s story, of an emotion that is expressed through the purchase. The TFSI aims to deepen that emotion by adding an element of surprise and delight to every meaningful purchase. Customers don’t just take home a beautiful diamond, but also a warm feeling of being celebrated and rewarded,” said Mr. Jignesh Mehta, Founder & Managing Director, Divine Solitaires.
Consumers who sign up for the TSFI Loyalty Program and who have attended any one previous edition can also avail a one-slab upgrade,while those who’ve been part of all three past editions also receivea two-slab upgrade, unlocking even more valuable gifts this year. Loyalty valid till 10th August.
Backed by its core values — Rare. Precious. Unmatched— Divine Solitaires continues to redefine luxury with its hallmark certified quality and transparent pricing. The Solitaire Festival of India is a natural extension of the brand’s commitment to delivering not just jewellery, but an experience rooted in trust, emotion, and celebration.
