Spanning four cities and nine nights of Navratri celebrations, the initiative will culminate with the announcement of winners, with the winning Garba group receiving a grand prize worth Rs. 11 lakh
AHMEDABAD, GUJARAT | 28th OCTOBER 2026 | Nuvoco Vistas Corp. Ltd., India’s trusted building materials company, is set to host the grand finale of its flagship cultural initiative, Nuvoco Sauthi Khaas Garba, Season 2, in Ahmedabad. Bringing together talented Garba groups from Ahmedabad, Rajkot, Vadodara and Surat, the second edition celebrates Gujarat’s rich cultural heritage and the passion of communities that keep its traditions alive. Celebrated actor Karisma Kapoor will grace the grand finale as the celebrity judge and announce the winners later this evening, with the winning group receiving a grand prize worth Rs. 11 lakh.
Conducted across nine nights of Navratri, from October 11 to 19, 2026, the initiative provided a platform for Garba groups to showcase their talent, creativity and traditional performances. Through performances, digital storytelling and community engagement across four cities, the campaign celebrated the spirit of Navratri while strengthening Nuvoco’s connection with consumers and communities in Gujarat.
The 2026 edition introduced a specially created 60-second campaign anthem and a signature hook step, adding a distinctive identity to the celebrations, with shortlisted performances evaluated on group coordination, traditional presentation, dance technique, energy, use of space and integration of Nuvoco branding.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence, Nuvoco Vistas Corp. Ltd., said, “Garba is an expression of Gujarat’s cultural pride, community spirit and togetherness. With Sauthi Khaas Garba, Season 2, we have built on last year’s success to create a larger platform for local talent across four cities. The initiative also connects naturally with our Nuvoco Duraguard ‘Sabse Khaas’ brand philosophy, which celebrates what is truly special. Backed by a strong product portfolio that stands for quality, strength and reliability, Nuvoco Duraguard Cement continues to address the diverse needs of customers across Gujarat. We envision Sauthi Khaas Garba as a long-term platform for community engagement and in the years ahead, we aim to build on this association by creating more opportunities for local talent and contributing meaningfully to Gujarat’s cultural traditions. Through this initiative, we seek to strengthen our relationships with consumers and communities, going beyond products to celebrate the traditions and values that make Gujarat special.”
Gujarat continues to be a strategic growth market for Nuvoco, with significant progress made in strengthening its presence across the state. The commissioning of its Limla Cement Plant in Surat and the expansion of ready-mix concrete operations in Ahmedabad have further enhanced the company’s ability to serve customers across the region. Looking ahead, the upcoming facilities at Kutch and Sachana, both at advanced stages of completion, are expected to further strengthen Nuvoco’s manufacturing capabilities and distribution network. These developments reflect the company’s long-term commitment to Gujarat, with a focus on making quality building materials more accessible while strengthening relationships with dealers, customers and local communities.
The celebrations also coincide with Nuvoco’s 10-year milestone, being commemorated under the theme ‘Dus Saal Bemisaal’. Over the past decade, the company has strengthened its presence across India through strategic acquisitions, capacity expansion and a growing portfolio of innovative building materials solutions. As Nuvoco continues its growth journey, initiatives such as Sauthi Khaas Garba reflect its commitment to building lasting relationships with the communities it serves, while celebrating the traditions and cultural heritage of Gujarat.
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